Democracy / ad

We are facing social and ecological challenges. Our way of organizing ourselves is leading us into a dead end.

Advertising encourages overconsumption and waste. Through idealized images, it creates non-essential desires. It is intrusive to the point of bludgeoning.

By appealing to our impulses, advertising manipulates us. It reinforces our prejudices and propagates stereotypical, often sexist, social representations.

It holds many media outlets under its control and threatens independent information. It requires us to be monitored in order to better target us.

Advertising transforms everything that exists into commodities and perverts our human values.

But we could free ourselves from it. Why not ? It is a question of collective organization.

Below is a tool to divert an image inspired by advertising and draw attention to democracy, living, happy sobriety, poetry, clean air...

A word of advice : don't cite any particular brand, don't use a logo or image that is privately owned. It is the very principle of advertising that is targeted.

1) Upload an image file. Write a short positive and constructive message. Adjust the settings.
2) Confirm. The words are written on the image. Oblique colored stripes are added meaning "in progress", "under construction".
3) Save the produced result : a PNG image.

Use this tool. Please publish your creations.